Launched Version 2.0, marking a substantial evolution of the platform with numerous new features and improvements. Major additions include a completely redesigned user interface, advanced analytics dashboard with custom reporting capabilities, integrated A/B testing system for links, and enhanced security features including 2FA and SSO support. The update also introduced a new API version with improved rate limiting and authentication mechanisms. Performance optimizations resulted in a 50% reduction in page load times and significantly improved server response times. Extensive user testing and feedback sessions were conducted to ensure all new features met user needs and expectations.