Conducted a comprehensive optimization effort across the entire application. Performance improvements included implementing code splitting, optimizing bundle sizes, adding service workers for offline support, and implementing advanced caching strategies. SEO enhancements included adding structured data, optimizing meta tags, implementing dynamic sitemap generation, and improving page load times. The optimization process involved extensive performance profiling, implementing performance budgets, and setting up continuous performance monitoring. These changes resulted in significant improvements in Core Web Vitals and search engine rankings.